Touratech celebrates 35th anniversary – From workshop to market leader

Professionality and passion

Touratech celebrates its 35th anniversary in 2025 – a milestone for the long-established company from the Black Forest, which has developed into a leading global supplier of high-quality motorcycle accessories since its foundation in 1990.

Creative early years

The beginnings of Touratech are characterised by creativity and pioneering spirit: two well-travelled motorcycle globetrotters were dissatisfied with the equipment available at the time and began developing motorcycle accessories for their own use in Niedereschach. The first commercially marketed product was the IMO 200T motorcycle computer – a device that was unique worldwide at the time for rally riders and long-distance travellers.

The next milestone followed in 1992 with the ZEGA Case: the first aluminium pannier developed specifically for motorcycles set new standards in luggage transport for adventure bikes – a concept that continues successfully in the ZEGA family to this day. In 1994, Touratech began producing high-strength pannier racks for the BMW R 1100 GS, thereby opening up further market segments.

OEM manufacturing as a driving force for professionalisation

A significant step towards industrialisation followed in 1997 with a major order from KTM for 1,000 IMO units – marking the company's entry into the OEM business. Touratech expanded, increased its production capacity and consistently professionalised its structures.

Consistent expansion of the product portfolio

Touratech AG was founded in 1999. With an expanding product portfolio, including suspension components (Touratech Suspension) and motorcycle clothing (e.g. textile suits from the Compañero range, helmets from the Aventuro family), Touratech established itself as a full-range supplier in the premium segment.

Top quality made in Germany

Production at the Niedereschach site is characterised by a high degree of vertical integration – for many products, this is 100 percent. The high product quality is guaranteed by the interaction of qualified employees and the use of advanced technologies such as CNC machining, laser cutting and state-of-the-art welding robots.

Another milestone in the company's history was ISO certification in 2004, which paved the way for long-term cooperation with premium manufacturers such as BMW. These partnerships, for example for the Vario or Adventure cases, are still characteristic of the high quality and innovative strength that distinguish Touratech as an OEM partner.

Strongly positioned as part of the Happich Group

Touratech has been part of the internationally active Happich Group since 2018. This affiliation has created new synergies, for example in the development of modern assembly lines and the integration of IT-supported production processes. In this way, series production of the new BMW Adventure case systems began in 2024 with three shifts.

Despite its professionalisation, Touratech has always remained true to its roots. Many of its more than 550 employees share a passion for motorcycling, and quite a few of them live the spirit of adventure, travelling far and wide on their bikes – an enthusiasm that is evident in the products.

Touratech as part of the adventure scene

But Touratech is much more than just a manufacturer of motorcycle equipment. Every year, the company organises one of the world's largest gatherings for motorcycle travellers with its Travel Event. With Touratech Active Adventure, these motorcycle enthusiasts have also created a unique riding event where adventure riders can legally ride a variety of attractive off-road trails in the Black Forest foothills. Twice a year, Touratech keeps the scene informed about the most important innovations in the adventure sector with its lavishly produced customer magazine TRAVEL TIME, which is available in both print and digital formats. And last but not least, as a founding sponsor, Touratech has initiated a Europe-wide movement with Adventure Country Tracks (ACT) that opens up off-road tracks where adventure riders can explore European countries off the beaten track.

Into the future with a strong team and creative energy

Today, Touratech is represented in over 50 countries and supplies not only discerning end customers but also motorcycle manufacturers such as BMW, Ducati and KTM. With its unwavering commitment to its Niedereschach location, a highly motivated team and innovative spirit, the company will confidently celebrate its 35th anniversary in 2025 – while at the same time looking resolutely ahead to the future.

Additional resources

In the download area we provide you with photos from the company's history as well as documents containing extensive information on selected topics:

• Touratech portfolio
• Touratech Travel Event
• Touratech R & D
• Touratech OEM manufacturing
• Touratech Milestones
• Adventure Country Tracks (ACT)

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