Touratech wins the Best Brand Award 2022
Important MOTORRAD magazine award
This year, the MOTORRAD magazine has once again presented its traditional Best Brand Awards. Touratech won this prestigious award in the "Accessories / Conversions" class with a clear lead. And not for the first time.
The Best Brand Award is the most important consumer award in the motorcycle industry. Every year since 2006, the MOTORRAD magazine has asked its readers to vote for the best brands in the motorcycle accessories sector. This prestigious prize is awarded in 22 categories, with over 50,000 readers taking part in the voting.
Always out there in front: Touratech. The accessory specialists from the Black Forest have won a total of 23 awards in the categories of luggage systems, tank bags, conversions, customising, attachments and seats over the last 17 years, making Touratech one of the most successful brands on the market.
And this year as well, Touratech was able to impress the motorcycle-enthusiastic readers with the high quality of the products made in Niedereschach. Touratech won the award in the hotly contested "accessories / conversions" segment. "It is particularly pleasing that we were able to carve out a five percent lead over the runner-up this year," explains Touratech CMO Martin Wickert, not without pride. "Through this, we have once again proven our expertise in motorcycle conversions and brought the award in the "conversions" class to Niedereschach for the tenth time".
This renewed success is due to the boundless passion that over 350 employees at the Niedereschach location put into the development and manufacture of Touratech products – and, of course, to the readers of the MOTORRAD magazine, who, like countless motorcycle travellers worldwide, trust in Touratech brand products.
"We would like to express our sincere thanks to the readers of the MOTORRAD magazine – as well as to our loyal customers – for the great trust they place in our products," says Martin Wickert. "This important award shows that the motorcycle scene shares our enthusiasm for our products."
And they are not the only ones: numerous motorcycle manufacturers such as BMW, KTM and Husqvarna also opt for the legendary Touratech quality and have products for their original accessories programme manufactured by Touratech.
To be able to offer customers maximum advice and service, Touratech is further expanding its sales structure. In addition to eight locations in Germany and direct sales in numerous European countries, more than 50 partners worldwide form a reliable network of contact points for motorcycle travellers.