Touratech: In the media

Whether it‘s a trade magazine or an innovative video format - as a leading supplier of high-quality motorcycle equipment and rider gear, Touratech is visible as a brand in the media.

Media presence is not a matter of course. Touratech continuously carries out press work and provides the media with comprehensive and carefully prepared information on new products and relevant developments within the company. The addressees include special interest magazines in Germany and abroad, the regional and national daily press, influencers, online media and television channels.

In addition, Touratech products regularly take part successfully in the independent comparative tests of motorcycle magazines. For this purpose, Touratech provides the media with standard articles without any preconditions.

The brand‘s media presence is supported by the equipment of key opinion leaders in the motorcycle and adventure scene. Touratech products appear in the travel reports of renowned authors in the major motorcycle magazines or are visible in video contributions by influencers with a wide reach.

The trusting cooperation with the press, influencers and opinion leaders, which has grown over decades, is maintained by the headquarters in Niedereschach as well as by the worldwide distributors, who are deeply rooted in the scene in their respective home countries.

The customer magazine

Under the motto „Inspiration for motorcycle travellers“, the lavishly produced Touratech customer magazine Travel Time not only provides information about new products, but also presents travel reports by renowned authors, exciting background stories about the company and lots of scene news. By 2025, 36 editions of 25,000 copies each have already been successfully produced and distributed. The customer magazine Travel Time offers an exciting mix of topics relating to motorcycle travel twice a year. And it has been doing so for over 15 years.

Prominent adventure riders, who have a high level of credibility in the scene due to their lectures and reports in the major motorcycle magazines, regularly contribute opulently illustrated articles to the Travel Time issues. Dirk Schäfer, Andreas Hülsmann and Joe Pichler are among the illustrious group of authors who regularly publish in Travel Time.

Readers are given exclusive insights into the world of Touratech through carefully researched insider stories that tell the exciting stories behind the products - from development to production.

Customers, brand ambassadors and prominent motorcycle travellers report in articles about their experiences with Touratech products on their sometimes extreme adventures. These authentic testimonials provide readers with valuable input for making informed purchasing decisions.

The magazine, which is between 100 and 150 pages long depending on the season, also includes presentations of important new products in elaborate technical features that explain the functionality and technologies of motorcycle accessories and rider equipment in a clear and entertaining way.

The Touratech Travel Time customer magazine is available free of charge at Touratech headquarters in Niedereschach and at all German bases and online.