Touratech: The "Rollende Messe"
Always being where the scene is – that is the principle of the „Rollende Messe“ (German for „rolling trade fair“) by Touratech.
Since the beginning of 2023, the bright yellow Touratech pickup with the large trade fair trailer has been on tour throughout the season, visiting dealers, season launches and major events throughout Europe. The ABR Festival in the UK, the Alpes Aventure Motofestival in France and the Travel Event in Poland are just some of the stops.
Always on board are the latest Touratech motorbike accessories and a representative cross-section of the rider equipment range. Fully equipped demo bikes are also available for test rides. And not just on the road. At events in the Mammutpark or the ACT Camp, the bikes can also be ridden off-road so that the equipment can be extensively tested under live conditions. In intensive discussions with adventure riders, the Touratech team receives valuable feedback that flows into the further development of the products.
The successful concept is constantly being expanded. In 2025, in its fifth season, the Rolling Trade Fair by Touratech will visit more stations than ever before. From February to October, the trade fair team will be on the road presenting the latest Touratech products live. More customer proximity is not possible!
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